Updated October 2024
These guidelines outline the visual identity elements and key assets of the brand for The Village Chapel. Please use this as an ongoing reference, as well as access to brand assets.
This tool works best on a desktop computer.
Use this version only on light backgrounds (available in four color options):
Use this version only on dark backgrounds (3 color options), or on top of photos ensuring there is sufficient contrast for readability.
Examples of how to use the logo on different color backgrounds. Please assure that the logo is clearly readable.
Our logo has been designed to read well at a variety of sizes. Please be careful at smaller sizes; if legibility becomes an issue, it’s indicative that it is too small. It is recommended that you use a minimum width of 120px on screen, and 1/2″ in print.
In order to maintain brand integrity and to preserve the character of the logo, please do not place any content within the recommended margin. The clear space is calculated based on the specified fixed element (x).
To be used only in rare cases where the format prevents effective use of the horizontal version.
Importantly, please remember only to use the icon in contexts where the brand name is clear, such as on social media profiles, or internal church contexts.
These are the core colors of the brand.
Tiberias
#477174
Olivet
#91b89d
Gilead
#b8b688
Moab
#595135
These support key elements of the central brand.
#c6e8ef
#8ec2cb
#edf7f3
#d1ebe6
#f2f0ed
#b2b3a8
#f4f7f0
#e7e8d3
Additional highlight colors, to use sparingly:
#2d4149
#60acb9
#5c9f96
#416346
#87b579
#9fbc62
#502f2f
#7d5a3e
#949365
Open Sans: open source / commonly available e.g. via Google Fonts.
RGB
Color mode for screen usage (red, green, blue)
CMYK
Color mode for print usage (cyan, magenta, yellow, black)
#XXXXXX
Hex color code – for use in web or on-screen applications that accept hexadecimal colors. (These can be copied from here and pasted elsewhere.)
LIGHTBG
Made for use on a light background (logo is darker than the background)
DARKBG
Made for use on a dark background (logo is lighter than the background)
JPG or JPEG
File extension for compressed raster-based image file (non-transparent)
PNG
File extension for compressed raster-based image file (may be transparent)
TIF or TIFF
File extension for raster-based image file (typically used for print usage; not transparent)
AI or EPS
File extension for vector file (may be transparent). AI = Adobe Illustrator; EPS = “Encapsulated Postscript”.
RASTER
Composed of pixels, not infinitely scalable. JPG, PNG, and TIF are examples of raster formats.
VECTOR
Composed of shapes, curves, and lines, infinitely scalable (best for large-format output). AI, EPS, and SVG are examples of vector formats.
Use the icon-only version when the context would make the use of the words “Kids” redundant, for example, as in the case of an event titled “Kids Choir Practice.”
#894c9e
#42AFD8
#76CFDD
#3E0F72
#C0E6FF
#9D8DE4
#ae9d73
#403e80
Use the icon-only version when the context would make the use of the words “Youth” redundant, for example, as in the case of an event titled “Youth Group.”
#b3a36f
#3c6871
#724f5b
#a06842
#cdc697
#96afb2
#ecf1f2
#7f9683
Use the icon-only version when the context would make the use of the words “Women” redundant, for example, as in the case of an event titled “Women’s Groups.”
#f47d52
#CE5F37
#AD4F00
#F7F2EA
#53230C
#d0ded3
#E49E8B
#C1CEA0
Use the icon-only version when the context would make the use of the words “Men” redundant, for example, as in the case of an event titled “Men’s Groups.”
#1a6299
#6b9099
#2c4658
#8fd3f0
#a3a483
#dee3e7
#f5f6f8
Use the icon-only version when the context would make the use of the words “College” redundant, for example, as in the case of an event titled “College Lunch.”
#dde688
#7d9dd0
#b0dbb9
#5b6f50
#b7af50
#1e364c
#eef1e4
#91b99d
Additional highlight colors, to use sparingly:
#d0cd9b
#b2a077
#f4d0c1
#845a42
#5f4437
#e89f6d
Use the icon-only version when the context would make the use of the words “Greenhouse” redundant, for example, as in the case of an event titled “Greenhouse Summit.”
#78ae97
#3a6654
#4dc4b8
#b5b46e
